Manchester Unlimited: The Rise And Rise Of The Worlds Premier Football Club Mihir. Bose

ISBN: 9780752820811

Published: January 1st 2000

Hardcover


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Manchester Unlimited: The Rise And Rise Of The Worlds Premier Football Club  by  Mihir. Bose

Manchester Unlimited: The Rise And Rise Of The Worlds Premier Football Club by Mihir. Bose
January 1st 2000 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | | ISBN: 9780752820811 | 9.35 Mb

Manchester United, Britains best supported club, and possibly the worlds most famous football club, is now also one of the worlds most profitable sporting organizations. Turnover for 1997 was u97.8 million, out of which merchandizing represented u29 million. The original intention of the stock market flotation of 1991 was to raise the u6.7 million required to build a new spectator stand. Instead CEO Martin Edwards took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting to the full the brand name of Manchester United F.C.

At the end of the 1990s, it is the subject of a u625-million mega bid by Rupert Murdochs BSkyB.



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