How to sell your boat without fail - The Formula Stuart Mears

ISBN:

Published: October 28th 2012

Kindle Edition

120 pages


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How to sell your boat without fail - The Formula  by  Stuart Mears

How to sell your boat without fail - The Formula by Stuart Mears
October 28th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 120 pages | ISBN: | 4.72 Mb

At the age of 47 the author awakes to the unavoidable realization that his information technology business is destitute, that he is a candidate for Alcoholics Anonymous and that his wife is instituting divorce proceedings. Invited by his soon to be ‘MoreAt the age of 47 the author awakes to the unavoidable realization that his information technology business is destitute, that he is a candidate for Alcoholics Anonymous and that his wife is instituting divorce proceedings.

Invited by his soon to be ‘ex’ to ‘go live aboard his antique wooden sail boat’- his possessions henceforth consist of three garbage bags of clothes and books. All three lie in the bottom of the dingy on that sleeting grey morning, as he rows out to his sail-boat never to return.Eventually the comprehension dawns: that on the other side of pain lies freedom.

For him ‘freedom’ means: working with his hands, in the business of ‘mucking around’ in boats. And while this involves at various times boat restoration, boat repair and eventually boat broking, he is above all a consummate student of the human condition. As such be becomes intrigued by the queer contradiction that 95% of boat owners have no business being such.These owners enter into the serious commitments of boat ownership, immersed in a romantic delusion.

This profound observation: he proves from exhaustively tested experience: to be the key to selling a boat successfully in this terrible boat market or indeed in any market.‘The Formula’ in Kindle format is a 70 page compact distillation of witchery, science and street smarts, woven around an immutable core of buyer psychology. It lays bare the subliminal emotional responses that lie at levels beyond the reach of rational logic. To succeed as a boat vendor you simply need to understand the principles and apply them with diligence and commitment.Don’t expect to read about this material in any book or manual on sales technique.

The Formula does not require the boat vendor to make a ‘sales pitch’ to a buyer. To the contrary The Formula requires that the vendor makes no sales pitch. And yet The Formula is exponentially effective in delivering a sale- a fact substantiated with actual case histories.The book illustrates how even a headline written following these powerful principles, delivers the immediate sale (in 2012) of an oddball vessel located in a foreign country- a cocktail of circumstances that ordinarily would consign this owner to months and years of frustration while the vessel remains unsold.

Yet the vendor confirms that: “the buyer response was so strong that we could have sold the boat several times over!”And yet as important as your headline is, it is but one weapon amid The Formula’s formidable armory. The Formula details with every step: from your mental posture- to vessel preparation, the Zen of intent and its effect upon your head space, to why your control of every presentation detail is so critical- to the nuances of boat inspection strategy- to the subtleties of your implied lifestyle as perceived by the buyer- to telephone technique and negotiation lateral thinking and much, much more.

Implementation steps are laid out in an easy to follow sequence.If you have a boat that you need to sell into this- the worst boat market since the Great Depression, you need The Formula!“How to Sell Your Boat… The Formula” is sensational & worth every cent”- Tom Newton (Qld) (this comment refers to a pre-Kindle PDF edition of the book sold which for the pre-Kindle price of $37.95!)“The book offers powerful advice- it is very special and goes way beyondthe selling of boats” - Martin Lloyd (UK)



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